{"id":28224,"date":"2026-07-07T11:40:35","date_gmt":"2026-07-07T02:40:35","guid":{"rendered":"https:\/\/biz.moneyforward.com\/work-efficiency\/basic\/?p=28224"},"modified":"2026-07-07T11:40:35","modified_gmt":"2026-07-07T02:40:35","slug":"bi%e3%83%84%e3%83%bc%e3%83%ab%e3%81%ae%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88%e3%81%a8%e3%81%af%ef%bc%9f%e5%b0%8e%e5%85%a5%e5%8a%b9%e6%9e%9c%e3%81%a8%e6%b4%bb%e7%94%a8%e6%96%b9%e6%b3%95%e3%82%92%e8%a7%a3","status":"publish","type":"post","link":"https:\/\/biz.moneyforward.com\/work-efficiency\/basic\/28224\/","title":{"rendered":"BI\u30c4\u30fc\u30eb\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f\u5c0e\u5165\u52b9\u679c\u3068\u6d3b\u7528\u65b9\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"
\n
Point<\/span>BI\u30c4\u30fc\u30eb\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/div>\n

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    \u3053\u308c\u306b\u3088\u308a\u3001\u300c\u30c7\u30fc\u30bf\u3092\u898b\u308b\u306e\u306f\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u3060\u3051\u300d\u3068\u3044\u3046\u72b6\u6cc1\u304b\u3089\u8131\u5374\u3057\u3001\u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u7d4c\u55b6\u30fb\u73fe\u5834\u304c\u540c\u3058\u30c7\u30fc\u30bf\u3092\u5143\u306b\u8b70\u8ad6\u3067\u304d\u308b\u7d44\u7e54\u6587\u5316\u304c\u91b8\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n

    \u4eba\u7684\u30df\u30b9\u3092\u6e1b\u3089\u3057\u3001\u30c7\u30fc\u30bf\u54c1\u8cea\u3092\u5411\u4e0a\u3067\u304d\u308b<\/h3>\n

    BI\u30c4\u30fc\u30eb\u306f\u624b\u4f5c\u696d\u306b\u8d77\u56e0\u3059\u308b\u30b3\u30d4\u30fc\u30fb\u30da\u30fc\u30b9\u30c8\u30df\u30b9\u3084\u6570\u5f0f\u30a8\u30e9\u30fc\u3092\u69cb\u9020\u7684\u306b\u6392\u9664\u3057\u3001\u30ec\u30dd\u30fc\u30c8\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/strong><\/span><\/p>\n

    Excel\u306b\u3088\u308b\u624b\u4f5c\u696d\u96c6\u8a08\u3067\u306f\u3001\u8aa4\u3063\u305f\u884c\u3078\u306e\u8cbc\u308a\u4ed8\u3051\u3084\u53c2\u7167\u30ba\u30ec\u306a\u3069\u3001\u4eba\u7684\u30df\u30b9\u304c\u5165\u308a\u8fbc\u3080\u4f59\u5730\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002BI\u30c4\u30fc\u30eb\u306f\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u304b\u3089\u76f4\u63a5\u53d6\u5f97\u3057\u305f\u5024\u3092\u51e6\u7406\u3059\u308b\u305f\u3081\u3001\u96c6\u8a08\u30ed\u30b8\u30c3\u30af\u304c\u4e00\u5143\u7ba1\u7406\u3055\u308c\u3001\u8ab0\u304c\u898b\u3066\u3082\u540c\u3058\u6570\u5b57\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u300c\u90e8\u9580\u3054\u3068\u306b\u58f2\u4e0a\u306e\u96c6\u8a08\u5024\u304c\u9055\u3046\u300d\u3068\u3044\u3046\u793e\u5185\u306e\u6df7\u4e71\u3092\u9632\u3050\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n

    \u30b3\u30b9\u30c8\u524a\u6e1b\u3068\u696d\u52d9\u52b9\u7387\u5316\u3092\u540c\u6642\u306b\u5b9f\u73fe\u3067\u304d\u308b<\/h3>\n

    BI\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u5de5\u6570\u30fb\u30df\u30b9\u4fee\u6b63\u30b3\u30b9\u30c8\u30fb\u6a5f\u4f1a\u640d\u5931\u306e\u524a\u6e1b\u3092\u540c\u6642\u306b\u9032\u3081\u307e\u3059\u3002<\/strong><\/span><\/p>\n

    \u30ec\u30dd\u30fc\u30c8\u4f5c\u6210\u306b\u8cbb\u3084\u3055\u308c\u3066\u3044\u305f\u6642\u9593\u3092\u9ad8\u4ed8\u52a0\u4fa1\u5024\u696d\u52d9\u306b\u632f\u308a\u5411\u3051\u3089\u308c\u308b\u305f\u3081\u3001\u5b9f\u8cea\u7684\u306a\u4eba\u4ef6\u8cbb\u306e\u524a\u6e1b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u52a0\u3048\u3066\u3001\u30c7\u30fc\u30bf\u306e\u8aa4\u308a\u306b\u6c17\u3065\u304b\u305a\u610f\u601d\u6c7a\u5b9a\u3057\u305f\u7d50\u679c\u751f\u3058\u308b\u30d3\u30b8\u30cd\u30b9\u640d\u5931\u306e\u30ea\u30b9\u30af\u3082\u4f4e\u6e1b\u3057\u307e\u3059\u3002\u521d\u671f\u306e\u5c0e\u5165\u30b3\u30b9\u30c8\u3084\u6708\u984d\u5229\u7528\u6599\u304c\u304b\u304b\u308b\u3082\u306e\u306e\u3001\u4e2d\u9577\u671f\u7684\u306b\u306fROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u306e\u6539\u5584\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n

    BI\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u52b9\u679c\u3092\u7279\u306b\u767a\u63ee\u3067\u304d\u308b\u696d\u52d9\u306f\uff1f<\/h2>\n

    BI\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u52b9\u679c\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u983b\u5ea6\u304c\u9ad8\u304f\u3001\u6839\u62e0\u306b\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u306a\u696d\u52d9\u3067\u9855\u8457\u306b\u73fe\u308c\u307e\u3059\u3002<\/p>\n

    \u7d4c\u55b6\u5c64\u306e\u6226\u7565\u7acb\u6848\u30fbKPI\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/h3>\n

    \u7d4c\u55b6\u5c64\u306b\u3068\u3063\u3066\u306eBI\u30c4\u30fc\u30eb\u6d3b\u7528\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u8907\u6570\u4e8b\u696d\u30fb\u8907\u6570\u90e8\u9580\u306eKPI\u3092\u4e00\u753b\u9762\u3067\u4fef\u77b0\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002<\/strong><\/span><\/p>\n

    \u58f2\u4e0a\u30fb\u5229\u76ca\u30fb\u9867\u5ba2\u6570\u30fb\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff08\u89e3\u7d04\u7387\uff09\u306a\u3069\u306e\u6307\u6a19\u3092\u7d4c\u55b6\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u96c6\u7d04\u3059\u308b\u3053\u3068\u3067\u3001\u6708\u6b21\u306e\u7d4c\u55b6\u4f1a\u8b70\u3092\u300c\u5831\u544a\u300d\u304b\u3089\u300c\u8b70\u8ad6\u3068\u610f\u601d\u6c7a\u5b9a\u300d\u306e\u5834\u3078\u3068\u5909\u3048\u3089\u308c\u307e\u3059\u3002\u30b9\u30e9\u30a4\u30c9\u3092\u6bce\u56de\u4f5c\u308a\u76f4\u3059\u5de5\u6570\u3082\u306a\u304f\u306a\u308a\u3001\u4f1a\u8b70\u306e\u8cea\u3068\u52b9\u7387\u304c\u540c\u6642\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n

    \u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u306e\u65bd\u7b56\u6700\u9069\u5316<\/h3>\n

    \u55b6\u696d\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3067\u306eBI\u30c4\u30fc\u30eb\u6d3b\u7528\u306f\u3001\u65bd\u7b56\u306e\u52b9\u679c\u691c\u8a3c\u30b5\u30a4\u30af\u30eb\u3092\u77ed\u7e2e\u3057\u3001\u4e88\u7b97\u914d\u5206\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u307e\u3059\u3002<\/strong><\/span><\/p>\n

    \u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u5225\u306eCPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3084ROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u3001\u5546\u8ac7\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u30b9\u30c6\u30fc\u30b8\u8ee2\u63db\u7387\u306a\u3069\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u52b9\u679c\u306e\u4f4e\u3044\u65bd\u7b56\u3078\u306e\u4e88\u7b97\u6295\u4e0b\u3092\u65e9\u671f\u306b\u6b62\u3081\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u96c6\u4e2d\u3067\u304d\u307e\u3059\u3002Google Analytics\u3084Salesforce\u306a\u3069\u306e\u5916\u90e8\u30c4\u30fc\u30eb\u3068\u306eAPI\u9023\u643a\u304c\u8c4a\u5bcc\u306aBI\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3068\u3001\u3053\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u7279\u306b\u5927\u304d\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

    \u5728\u5eab\u30fb\u9700\u8981\u4e88\u6e2c\u304c\u5fc5\u8981\u306a\u88fd\u9020\u30fb\u5c0f\u58f2\u696d<\/h3>\n

    \u88fd\u9020\u30fb\u5c0f\u58f2\u696d\u306b\u304a\u3044\u3066\u306f\u3001BI\u30c4\u30fc\u30eb\u306b\u3088\u308b\u9700\u8981\u4e88\u6e2c\u3068\u5728\u5eab\u306e\u53ef\u8996\u5316\u304c\u3001\u6a5f\u4f1a\u640d\u5931\u3068\u904e\u5270\u5728\u5eab\u306e\u4e21\u65b9\u3092\u6291\u5236\u3057\u307e\u3059\u3002<\/strong><\/span><\/p>\n

    \u8ca9\u58f2\u5b9f\u7e3e\u30fb\u5b63\u7bc0\u5909\u52d5\u30fb\u5929\u5019\u30c7\u30fc\u30bf\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u4e88\u6e2c\u5206\u6790\u3092BI\u30c4\u30fc\u30eb\u3067\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3067\u3001\u767a\u6ce8\u91cf\u306e\u6700\u9069\u5316\u3068\u6b20\u54c1\u9632\u6b62\u3092\u540c\u6642\u306b\u9054\u6210\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u591a\u5e97\u8217\u30fb\u591a\u62e0\u70b9\u3092\u6301\u3064\u4f01\u696d\u3067\u306f\u3001\u5730\u56f3\u30d3\u30b8\u30e5\u30a2\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u306b\u3088\u308a\u5730\u57df\u3054\u3068\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5dee\u7570\u3092\u5373\u5ea7\u306b\u628a\u63e1\u3067\u304d\u308b\u70b9\u304c\u5f37\u307f\u3067\u3059\u3002<\/p>\n

    BI\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u30c7\u30e1\u30ea\u30c3\u30c8\u3084\u6ce8\u610f\u70b9\u306f\uff1f<\/h2>\n

    BI\u30c4\u30fc\u30eb\u306b\u306f\u30e1\u30ea\u30c3\u30c8\u304c\u591a\u3044\u4e00\u65b9\u3067\u3001\u5c0e\u5165\u30fb\u904b\u7528\u30b3\u30b9\u30c8\u3084\u5b66\u7fd2\u30b3\u30b9\u30c8\u3068\u3044\u3046\u8ab2\u984c\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n

    \u793e\u5185\u5b9a\u7740\u306b\u30b3\u30b9\u30c8\u3068\u6642\u9593\u304c\u304b\u304b\u308b\u5834\u5408\u304c\u3042\u308b<\/h3>\n

    BI\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3067\u6ce8\u610f\u3059\u3079\u304d\u70b9\u306f\u3001\u521d\u671f\u8a2d\u5b9a\u30fb\u30c7\u30fc\u30bf\u6574\u5099\u30fb\u793e\u54e1\u6559\u80b2\u306b\u76f8\u5fdc\u306e\u30b3\u30b9\u30c8\u3068\u6642\u9593\u304c\u5fc5\u8981\u306a\u3053\u3068\u3067\u3059\u3002<\/strong><\/span><\/p>\n

    \u7279\u306b\u30c7\u30fc\u30bf\u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\uff08DWH\uff09\u306e\u69cb\u7bc9\u3084\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u8a2d\u8a08\u306f\u5c02\u9580\u77e5\u8b58\u3092\u8981\u3059\u308b\u305f\u3081\u3001\u5185\u88fd\u5316\u304c\u96e3\u3057\u3044\u5834\u5408\u306f\u5916\u90e8\u30d9\u30f3\u30c0\u30fc\u3078\u306e\u59d4\u8a17\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30c4\u30fc\u30eb\u306e\u6a5f\u80fd\u304c\u8c4a\u5bcc\u3059\u304e\u308b\u3068\u73fe\u5834\u62c5\u5f53\u8005\u304c\u4f7f\u3044\u3053\u306a\u305b\u305a\u3001\u7d50\u5c40Excel\u306b\u623b\u3063\u3066\u3057\u307e\u3046\u300c\u5f62\u9ab8\u5316\u300d\u3082\u8d77\u3053\u308a\u304c\u3061\u3067\u3059\u3002\u5c0e\u5165\u524d\u306b\u300c\u73fe\u5834\u304c\u65e5\u5e38\u7684\u306b\u4f7f\u3048\u308b\u304b\u300d\u3068\u3044\u3046\u89b3\u70b9\u3067UI\u306e\u4f7f\u3044\u3084\u3059\u3055\u3092\u78ba\u8a8d\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n

    \u30c7\u30fc\u30bf\u54c1\u8cea\u304c\u4f4e\u3044\u3068\u5206\u6790\u7d50\u679c\u3082\u4fe1\u983c\u3067\u304d\u306a\u3044<\/h3>\n

    BI\u30c4\u30fc\u30eb\u306f\u826f\u8cea\u306a\u30c7\u30fc\u30bf\u304c\u3042\u3063\u3066\u521d\u3081\u3066\u4fa1\u5024\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/strong><\/span><\/p>\n

    \u300c\u30b4\u30df\u3092\u5165\u308c\u308c\u3070\u30b4\u30df\u304c\u51fa\u308b\uff08Garbage In, Garbage Out\uff09\u300d\u3068\u3044\u3046\u539f\u5247\u306f\u3001BI\u30c4\u30fc\u30eb\u306b\u3082\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002\u5165\u529b\u30c7\u30fc\u30bf\u306b\u6b20\u640d\u30fb\u91cd\u8907\u30fb\u8868\u8a18\u63fa\u308c\u304c\u3042\u308b\u3068\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u6570\u5024\u3082\u6b63\u78ba\u6027\u3092\u6b20\u304d\u307e\u3059\u3002BI\u30c4\u30fc\u30eb\u5c0e\u5165\u3068\u4e26\u884c\u3057\u3066\u3001\u30c7\u30fc\u30bf\u30ac\u30d0\u30ca\u30f3\u30b9\u306e\u6574\u5099\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u524d\u63d0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

    BI\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u306f\uff1f<\/h2>\n

    \u81ea\u793e\u306b\u6700\u9069\u306aBI\u30c4\u30fc\u30eb\u3092\u9078\u3076\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u300c\u63a5\u7d9a\u3067\u304d\u308b\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306e\u6570\u300d\u300c\u5229\u7528\u8005\u306eIT\u30ea\u30c6\u30e9\u30b7\u30fc\u300d\u300c\u30b3\u30b9\u30c8\u3068\u62e1\u5f35\u6027\u306e\u30d0\u30e9\u30f3\u30b9\u300d\u306e3\u70b9\u3067\u3059\u3002<\/strong><\/span><\/p>\n

    \u4ee3\u8868\u7684\u306aBI\u30c4\u30fc\u30eb\u3092\u6bd4\u8f03\u3059\u308b\u3068\u3001\u7528\u9014\u30fb\u898f\u6a21\u30fb\u6280\u8853\u8981\u4ef6\u306b\u3088\u3063\u3066\u6700\u9069\u89e3\u304c\u7570\u306a\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n
    \u30c4\u30fc\u30eb\u540d<\/strong><\/th>\n\u5f37\u307f<\/strong><\/th>\n\u4e3b\u306a\u5bfe\u8c61<\/strong><\/th>\n<\/tr>\n
    Microsoft Power BI<\/a><\/td>\nOffice 365\u3068\u306e\u9023\u643a\u3001\u4f4e\u30b3\u30b9\u30c8<\/td>\n\u4e2d\u5c0f\u301c\u5927\u4f01\u696d\u5411\u3051<\/td>\n<\/tr>\n
    Tableau<\/a><\/td>\n\u9ad8\u5ea6\u306a\u30d3\u30b8\u30e5\u30a2\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/td>\n\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u5411\u3051<\/td>\n<\/tr>\n
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