\u30ec\u30d4\u30e5\u30c6\u30fc\u30b7\u30e7\u30f3\u30ea\u30b9\u30af\uff08reputation risk\uff09\u3068\u306f\u3001\u4f01\u696d\u3084\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u60aa\u8a55\u3084\u5426\u5b9a\u7684\u306a\u60c5\u5831\u304c\u62e1\u6563\u3057\u3001\u4fe1\u7528\u30fb\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u304c\u640d\u306a\u308f\u308c\u308b\u30ea\u30b9\u30af\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n
SNS\u3084\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u305f\u60c5\u5831\u62e1\u6563\u306e\u30b9\u30d4\u30fc\u30c9\u304c\u5e74\u3005\u9ad8\u307e\u308a\u3001\u5f93\u6765\u3067\u306f\u60f3\u5b9a\u3067\u304d\u306a\u304b\u3063\u305f\u898f\u6a21\u3067\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u304c\u6025\u901f\u306b\u6bc0\u640d\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u4e00\u5ea6\u5931\u308f\u308c\u305f\u4fe1\u7528\u3092\u53d6\u308a\u623b\u3059\u306b\u306f\u591a\u5927\u306a\u6642\u9593\u3068\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308a\u3001\u58f2\u4e0a\u306e\u6e1b\u5c11\u3001\u63a1\u7528\u96e3\u3001\u682a\u4fa1\u4e0b\u843d\u3001\u53d6\u5f15\u505c\u6b62\u306a\u3069\u3001\u4e8b\u696d\u5168\u4f53\u306b\u6df1\u523b\u306a\u5f71\u97ff\u304c\u53ca\u3073\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n
\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30ec\u30d4\u30e5\u30c6\u30fc\u30b7\u30e7\u30f3\u30ea\u30b9\u30af\u306e\u610f\u5473\u3001\u4e3b\u306a\u767a\u751f\u539f\u56e0\u3001\u4f01\u696d\u3078\u306e\u5f71\u97ff\u3001\u4e88\u9632\u7b56\u3001\u305d\u3057\u3066\u767a\u751f\u3057\u3066\u3057\u307e\u3063\u305f\u969b\u306e\u9069\u5207\u306a\u5bfe\u51e6\u6cd5\u307e\u3067\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n
\u30ec\u30d4\u30e5\u30c6\u30fc\u30b7\u30e7\u30f3\u30ea\u30b9\u30af\u3068\u306f\u3001\u4f01\u696d\u3084\u500b\u4eba\u306b\u95a2\u3059\u308b\u60aa\u8a55\u3084\u5426\u5b9a\u7684\u306a\u60c5\u5831\u304c\u5e83\u307e\u308a\u3001\u793e\u4f1a\u304b\u3089\u306e\u4fe1\u983c\u3084\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u304c\u640d\u306a\u308f\u308c\u308b\u30ea\u30b9\u30af\u3092\u6307\u3057\u307e\u3059\u3002<\/b><\/span>\u8a55\u5224\u30ea\u30b9\u30af\u3084\u98a8\u8a55\u30ea\u30b9\u30af\u3068\u3082\u547c\u3070\u308c\u3066\u304a\u308a\u3001SNS\u3084\u5404\u7a2e\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u4e00\u77ac\u3067\u60c5\u5831\u304c\u62e1\u6563\u3059\u308b\u70b9\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<\/p>\n SNS\u6642\u4ee3\u306b\u304a\u3044\u3066\u306f\u60c5\u5831\u306e\u62e1\u6563\u30b9\u30d4\u30fc\u30c9\u304c\u683c\u6bb5\u306b\u901f\u304f\u306a\u3063\u3066\u304a\u308a\u3001\u3072\u3068\u3064\u306e\u6295\u7a3f\u3084\u5831\u9053\u304c\u4f01\u696d\u7d4c\u55b6\u5168\u4f53\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3059\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n \u4e00\u5ea6\u60aa\u8a55\u304c\u5e83\u304c\u308b\u3068\u3001\u4fe1\u7528\u3092\u56de\u5fa9\u3059\u308b\u307e\u3067\u306b\u591a\u304f\u306e\u6642\u9593\u3068\u30b3\u30b9\u30c8\u304c\u5fc5\u8981\u3068\u306a\u308a\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u4e8b\u696d\u7d99\u7d9a\u305d\u306e\u3082\u306e\u306b\u652f\u969c\u3092\u304d\u305f\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u65e5\u9803\u304b\u3089\u826f\u3044\u8a55\u5224\u3092\u5f62\u6210\u3057\u3001\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3001\u4f01\u696d\u306e\u7af6\u4e89\u529b\u3084\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n \u4f01\u696d\u306b\u304a\u3051\u308b\u30ec\u30d4\u30e5\u30c6\u30fc\u30b7\u30e7\u30f3\u30ea\u30b9\u30af\u306f\u3001SNS\u3084\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u60aa\u8a55\u3084\u8aa4\u60c5\u5831\u304c\u77ac\u6642\u306b\u62e1\u6563\u3059\u308b\u3053\u3068\u3067\u767a\u751f\u3057\u307e\u3059\u3002<\/b><\/span>\u3053\u3053\u3067\u306f\u3001\u4e3b\u306a\u539f\u56e0\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n \u5f93\u696d\u54e1\u3084\u30a2\u30eb\u30d0\u30a4\u30c8\u306b\u3088\u308b\u4e0d\u9069\u5207\u306a\u6295\u7a3f\u3084\u884c\u52d5\u306eSNS\u306b\u3088\u308b\u62e1\u6563\u306f\u3001\u4f01\u696d\u306e\u885b\u751f\u7ba1\u7406\u3084\u30e2\u30e9\u30eb\u304c\u7591\u554f\u8996\u3055\u308c\u308b\u539f\u56e0\u3067\u3059\u3002<\/b><\/span>\u98f2\u98df\u5e97\u3084\u5c0f\u58f2\u696d\u306a\u3069\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u304c\u591a\u3044\u696d\u7a2e\u3067\u306f\u767a\u751f\u3057\u3084\u3059\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n \u4e00\u5ea6\u708e\u4e0a\u3059\u308b\u3068\u3001\u5e97\u8217\u306e\u4f11\u696d\u3084\u5012\u7523\u306b\u767a\u5c55\u3059\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u793e\u5185\u6559\u80b2\u306e\u5fb9\u5e95\u3084\u884c\u52d5\u898f\u7bc4\u306e\u660e\u793a\u3001SNS\u5229\u7528\u30eb\u30fc\u30eb\u306e\u6574\u5099\u304c\u9632\u6b62\u7b56\u3068\u3057\u3066\u6709\u52b9\u3067\u3059\u3002<\/p>\n \u7d4c\u55b6\u9663\u306b\u3088\u308b\u4e0d\u8c9e\u884c\u70ba\u3084\u8131\u7a0e\u3001\u6a2a\u9818\u3001\u30a4\u30f3\u30b5\u30a4\u30c0\u30fc\u53d6\u5f15\u306a\u3069\u306e\u4e0d\u6b63\u884c\u70ba\u306f\u3001\u5f37\u3044\u793e\u4f1a\u7684\u53cd\u767a\u3092\u62db\u304f\u539f\u56e0\u3067\u3059\u3002<\/b><\/span>\u307e\u305f\u3001\u7d4c\u55b6\u30c8\u30c3\u30d7\u306e\u4e0d\u9069\u5207\u306a\u767a\u8a00\u306f\u3001\u4f01\u696d\u5168\u4f53\u306e\u502b\u7406\u89b3\u304c\u554f\u308f\u308c\u308b\u4e8b\u614b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n \u3053\u308c\u3089\u306e\u554f\u984c\u306fSNS\u3084\u5831\u9053\u3092\u901a\u3058\u3066\u6025\u901f\u306b\u62e1\u6563\u3057\u3001\u682a\u4fa1\u4e0b\u843d\u3084\u53d6\u5f15\u505c\u6b62\u306b\u81f3\u308b\u4f8b\u3082\u3042\u308a\u307e\u3059\u3002\u7d4c\u55b6\u5c64\u306b\u5bfe\u3059\u308b\u76e3\u67fb\u4f53\u5236\u306e\u5f37\u5316\u3084\u7b2c\u4e09\u8005\u30c1\u30a7\u30c3\u30af\u306e\u5c0e\u5165\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n \u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u4f4e\u4e0b\u306f\u3001\u76f4\u63a5\u7684\u306b\u9867\u5ba2\u96e2\u308c\u3092\u5f15\u304d\u8d77\u3053\u3059\u539f\u56e0\u3067\u3059\u3002<\/b><\/span>\u3055\u3089\u306b\u3001\u30af\u30ec\u30fc\u30e0\u5bfe\u5fdc\u304c\u9045\u308c\u305f\u308a\u4e0d\u8aa0\u5b9f\u306a\u5bfe\u5fdc\u3092\u53d6\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u30ec\u30d4\u30e5\u30c6\u30fc\u30b7\u30e7\u30f3\u30ea\u30b9\u30af\u306f\u4e00\u5c64\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n \u54c1\u8cea\u554f\u984c\u304cSNS\u3084\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u3067\u62e1\u6563\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u304c\u5927\u304d\u304f\u6bc0\u640d\u3055\u308c\u308b\u304a\u305d\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5b9a\u671f\u7684\u306a\u54c1\u8cea\u30c1\u30a7\u30c3\u30af\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306e\u5f37\u5316\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n \u9577\u6642\u9593\u52b4\u50cd\u3084\u30d1\u30ef\u30cf\u30e9\u306a\u3069\u306e\u52b4\u50cd\u554f\u984c\u306e\u5185\u90e8\u544a\u767a\u306f\u3001\u4f01\u696d\u306b\u5bfe\u3057\u3066\u793e\u4f1a\u7684\u306a\u6279\u5224\u304c\u96c6\u4e2d\u3059\u308b\u539f\u56e0\u3067\u3059\u3002<\/b><\/span>\u544a\u767a\u5185\u5bb9\u304c\u5831\u9053\u3084SNS\u3067\u62e1\u6563\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u306f\u5927\u304d\u304f\u640d\u306a\u308f\u308c\u307e\u3059\u3002<\/p>\n \u3055\u3089\u306b\u3001\u52b4\u50cd\u57fa\u6e96\u76e3\u7763\u7f72\u304b\u3089\u306e\u6307\u5c0e\u3084\u8a34\u8a1f\u30ea\u30b9\u30af\u304c\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u52b4\u50cd\u74b0\u5883\u306e\u6539\u5584\u3068\u5185\u90e8\u901a\u5831\u5236\u5ea6\u306e\u6574\u5099\u306f\u3001\u4fe1\u983c\u3092\u7dad\u6301\u3059\u308b\u3046\u3048\u3067\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n \u9055\u6cd5\u884c\u70ba\u3084\u88dc\u52a9\u91d1\u306e\u4e0d\u6b63\u53d7\u7d66\u3001\u666f\u54c1\u8868\u793a\u6cd5\u9055\u53cd\u306a\u3069\u306b\u3088\u308b\u884c\u653f\u51e6\u5206\u306f\u3001\u4f01\u696d\u304c\u4fe1\u983c\u3092\u5931\u3046\u539f\u56e0\u3067\u3059\u3002<\/b><\/span>\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9<\/a>\u304c\u5fb9\u5e95\u3055\u308c\u3066\u3044\u306a\u3044\u4f01\u696d\u3068\u3044\u3046\u5370\u8c61\u304c\u5b9a\u7740\u3057\u3001\u682a\u4e3b\u3084\u53d6\u5f15\u5148\u304b\u3089\u306e\u5951\u7d04\u89e3\u9664\u3084\u8a34\u8a1f\u30ea\u30b9\u30af\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n \u305d\u306e\u305f\u3081\u3001\u6cd5\u4ee4\u9075\u5b88\u306b\u95a2\u3059\u308b\u6559\u80b2\u3084\u5185\u90e8\u76e3\u67fb\u5236\u5ea6\u306e\u5145\u5b9f\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n \u4e8b\u5b9f\u7121\u6839\u306e\u5642\u3084\u8aa4\u60c5\u5831\u306eSNS\u4e0a\u3067\u306e\u62e1\u6563\u306f\u3001\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u304c\u640d\u306a\u308f\u308c\u308b\u539f\u56e0\u3067\u3059\u3002<\/b><\/span>\u4e00\u5ea6\u62e1\u6563\u3055\u308c\u305f\u30c7\u30de\u306f\u3001\u8a02\u6b63\u3057\u3066\u3082\u5b8c\u5168\u306b\u6255\u62ed\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n \u307e\u305f\u3001\u4ed6\u793e\u306e\u4e0d\u7965\u4e8b\u3084\u540c\u540d\u4f01\u696d\u306e\u554f\u984c\u304c\u6ce2\u53ca\u3059\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u4e8b\u614b\u306b\u5099\u3048\u308b\u305f\u3081\u306b\u306f\u3001\u65e5\u5e38\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u6b63\u78ba\u306a\u60c5\u5831\u767a\u4fe1\u3001\u8fc5\u901f\u306a\u516c\u5f0f\u5bfe\u5fdc\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n 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