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loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4743\" src=\"https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-9.jpeg\" alt=\"\u5168\u793e\u6226\u7565\u3068\u306f\uff1f\u7b56\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u624b\u9806\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" width=\"2000\" height=\"1333\" srcset=\"https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-9.jpeg 2000w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-9-300x200.jpeg 300w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-9-1024x682.jpeg 1024w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-9-768x512.jpeg 768w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-9-1536x1024.jpeg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><br 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loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4681\" src=\"https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-2.jpeg\" alt=\"\u5168\u793e\u6226\u7565\u3068\u306f\uff1f\u7b56\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u624b\u9806\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" width=\"1000\" height=\"667\" srcset=\"https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-2.jpeg 1000w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-2-300x200.jpeg 300w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-2-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><br \/>\n\u5168\u793e\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u6700\u5927\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u7acb\u6848\u30fb\u7b56\u5b9a\u3092\u8aa4\u308b\u3068\u3001\u4f01\u696d\u5168\u4f53\u304c\u9593\u9055\u3063\u305f\u65b9\u5411\u306b\u9032\u3080\u53ef\u80fd\u6027\u304c\u3042\u308b\u70b9\u3067\u3059\u3002<\/p>\n<p>\u524d\u8ff0\u3057\u305f\u3088\u3046\u306b\u3001\u4e8b\u696d\u6226\u7565\u3068\u6a5f\u80fd\u6226\u7565\u306f\u5168\u793e\u6226\u7565\u3092\u5143\u306b\u8a2d\u5b9a\u3055\u308c\u307e\u3059\u3002\u57fa\u76e4\u3068\u306a\u308b\u5168\u793e\u6226\u7565\u304c\u8aa4\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u4f01\u696d\u5168\u4f53\u3068\u3057\u3066\u53d6\u308a\u8fd4\u3057\u306e\u3064\u304b\u306a\u3044\u3053\u3068\u306b\u306a\u308a\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n<p>\u9069\u5207\u306a\u5168\u793e\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u306e\u304c\u5927\u524d\u63d0\u3067\u3059\u304c\u3001\u3082\u3057\u3082\u5b9f\u65bd\u6bb5\u968e\u3067\u7b56\u5b9a\u30df\u30b9\u306b\u6c17\u3065\u3044\u305f\u5834\u5408\u306f\u3001\u65e9\u671f\u306b\u8ecc\u9053\u4fee\u6b63\u3059\u308b\u306e\u304c\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u5168\u793e\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u624b\u9806<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4682\" src=\"https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-3.jpeg\" alt=\"\u5168\u793e\u6226\u7565\u3068\u306f\uff1f\u7b56\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u624b\u9806\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" width=\"1000\" height=\"667\" srcset=\"https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-3.jpeg 1000w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-3-300x200.jpeg 300w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-3-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><br \/>\n\u5168\u793e\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u624b\u9806\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ol>\n<li>\u30d3\u30b8\u30e7\u30f3\u3068\u30c9\u30e1\u30a4\u30f3\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>\u8cc7\u6e90\u914d\u5206\u3092\u8003\u3048\u308b\uff08\uff1d\u4e8b\u696d\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u6226\u7565\uff09<\/li>\n<li>\u6a5f\u80fd\u3092\u6700\u9069\u5316\u3059\u308b<\/li>\n<li>\u5b9f\u884c\u3059\u308b<\/li>\n<\/ol>\n<p>\u5168\u793e\u6226\u7565\u3092\u7acb\u3066\u308b\u4e0a\u3067\u3001\u300c\u30d3\u30b8\u30e7\u30f3\u300d\u3068\u300c\u30c9\u30e1\u30a4\u30f3\u300d\u306f\u91cd\u8981\u306a\u9805\u76ee\u306b\u306a\u308a\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3070\u3001\u6700\u521d\u306e\u5206\u6790\u30fb\u5224\u65ad\u3092\u8aa4\u308b\u3068\u3001\u6226\u7565\u81ea\u4f53\u304c\u9593\u9055\u3063\u305f\u3082\u306e\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3059\u3002\u5168\u793e\u6226\u7565\u304c\u8aa4\u3063\u3066\u3044\u305f\u5834\u5408\u3001\u5168\u793e\u6226\u7565\u3092\u5143\u306b\u4f5c\u6210\u3059\u308b\u300c\u4e8b\u696d\u6226\u7565\u300d\u3068\u300c\u6a5f\u80fd\u6226\u7565\u300d\u3082\u9593\u9055\u3063\u305f\u3082\u306e\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u3069\u306e\u3088\u3046\u306a\u5c06\u6765\u50cf\u3092\u63cf\u304f\u306e\u304b\u3001\u305d\u306e\u5c06\u6765\u50cf\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u4e8b\u696d\u9818\u57df\u306b\u6ce8\u529b\u3059\u308b\u3079\u304d\u304b\u3001\u306a\u3069\u3092\u6700\u521d\u306b\u6c7a\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u6b21\u306b\u81ea\u793e\u304c\u4fdd\u6709\u3059\u308b\u4e8b\u696d\u304c\u3001\u5fc5\u8981\u304b\u4e0d\u5fc5\u8981\u304b\u3092\u898b\u6975\u3081\u3001\u30b3\u30a2\u4e8b\u696d\u3068\u30ce\u30f3\u30b3\u30a2\u4e8b\u696d\u306b\u5206\u985e\u3057\u307e\u3059\u3002\u30ce\u30f3\u30b3\u30a2\u4e8b\u696d\u306e\u7d4c\u55b6\u8cc7\u6e90\u3092\u3001\u30b3\u30a2\u4e8b\u696d\u306b\u5145\u3066\u308b\u306e\u304c\u3001\u4e00\u822c\u7684\u306a\u8cc7\u91d1\u914d\u5206\u3067\u3059\u3002<\/p>\n<p>\u7d9a\u3044\u3066\u3001\u8cc7\u6e90\u5206\u914d\u3092\u8003\u3048\u305f\u969b\u306b\u5fc5\u8981\u3060\u3068\u5224\u65ad\u3057\u305f\u4e8b\u696d\u9593\u306e\u6a5f\u80fd\u306e\u6700\u9069\u5316\u3092\u884c\u3044\u3001\u91cd\u8907\u7b49\u3092\u9632\u304e\u307e\u3059\u3002\u305f\u3060\u3057\u6a5f\u80fd\u91cd\u8907\u3092\u6226\u7565\u7684\u306b\u8a8d\u3081\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u305f\u3081\u3001\u3053\u306e\u624b\u9806\u306f\u7701\u7565\u3055\u308c\u308b\u5834\u5408\u304c\u3042\u308b\u3053\u3068\u3082\u3001\u982d\u306b\u5165\u308c\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4ee5\u4e0a\u306e\u624b\u9806\u3092\u7d42\u3048\u305f\u306e\u3061\u306b\u3001\u5168\u793e\u6226\u7565\u3092\u5b9f\u884c\u306b\u79fb\u3057\u307e\u3059\u3002\u81ea\u793e\u306e\u72b6\u6cc1\u3092\u9069\u5207\u306b\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3001\u6700\u9069\u306a\u5168\u793e\u6226\u7565\u306e\u7b56\u5b9a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h2>\u5168\u793e\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af3\u9078<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4683\" src=\"https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-4.jpeg\" alt=\"\u5168\u793e\u6226\u7565\u3068\u306f\uff1f\u7b56\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u624b\u9806\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" width=\"1000\" height=\"665\" srcset=\"https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-4.jpeg 1000w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-4-300x200.jpeg 300w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-4-768x511.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><br \/>\n\u7af6\u5408\u74b0\u5883\u306e\u4e2d\u3067\u52dd\u3061\u629c\u304f\u305f\u3081\u306b\u306f\u3001\u5b9f\u8df5\u7684\u306a\u5168\u793e\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5168\u793e\u6226\u7565\u3092\u7acb\u6848\u30fb\u7b56\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u5168\u793e\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4e2d\u304b\u3089\u3001\u4ee5\u4e0b\u306e3\u3064\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30a2\u30f3\u30be\u30d5\u306e\u30de\u30c8\u30ea\u30af\u30b9<\/li>\n<li>VRIO\u5206\u6790<\/li>\n<li>PPM\u5206\u6790<\/li>\n<\/ul>\n<p>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3054\u3068\u306e\u30e1\u30ea\u30c3\u30c8\u3082\u540c\u6642\u306b\u7d39\u4ecb\u3059\u308b\u306e\u3067\u3001\u6d3b\u7528\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u3076\u969b\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u30a2\u30f3\u30be\u30d5\u306e\u30de\u30c8\u30ea\u30af\u30b9<\/h3>\n<p>\u30a2\u30f3\u30be\u30d5\u306e\u30de\u30c8\u30ea\u30af\u30b9\u3068\u306f\u3001\u4e0b\u306e\u56f3\u306e\u3088\u3046\u306a4\u8c61\u9650\u306e\u30de\u30c8\u30ea\u30af\u30b9\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4808\" src=\"https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-8-1.jpg\" alt=\"\u5168\u793e\u6226\u7565\u3068\u306f\uff1f\u7b56\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u624b\u9806\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" width=\"1204\" height=\"902\" srcset=\"https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-8-1.jpg 1204w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-8-1-300x225.jpg 300w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-8-1-1024x767.jpg 1024w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-8-1-768x575.jpg 768w\" sizes=\"auto, (max-width: 1204px) 100vw, 1204px\" \/><\/p>\n<p>\u7e26\u8ef8\u306b\u300c\u5e02\u5834\u300d\u3001\u6a2a\u8ef8\u306b\u300c\u88fd\u54c1\u300d\u3092\u53d6\u308a\u3001\u300c\u65e2\u5b58\u300d\u3068\u300c\u65b0\u898f\u300d\u306e2\u3064\u306e\u533a\u5206\u3092\u8a2d\u3051\u305f\u3082\u306e\u3067\u3001\u4e8b\u696d\u304c\u6210\u9577\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u7acb\u3066\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u30a2\u30f3\u30be\u30d5\u306e\u30de\u30c8\u30ea\u30af\u30b9\u3092\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u8aad\u307f\u53d6\u308b\u3053\u3068\u3067\u3001\u4e8b\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u5c55\u958b\u3092\u5e83\u3052\u3089\u308c\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u300c\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u300d\u3068\u300c\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u5e02\u5834\u300d\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u308a\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u6210\u9577\u306e\u53ef\u80fd\u6027\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u5e02\u5834\u6d78\u900f<\/strong>\uff1a\u65e2\u5b58\u88fd\u54c1\u3068\u65e2\u5b58\u5e02\u5834\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u3082\u306e\u3002\u540c\u4e00\u9867\u5ba2\u306e\u8cfc\u5165\u983b\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u3084\u8ca9\u58f2\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3001\u5177\u4f53\u7684\u306a\u6226\u7565\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u308b\u3002<\/li>\n<li><strong>\u65b0\u88fd\u54c1\u958b\u767a<\/strong>\uff1a\u65b0\u898f\u88fd\u54c1\u3068\u65e2\u5b58\u5e02\u5834\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u3082\u306e\u3002\u540c\u3058\u88fd\u54c1\u3067\u65b0\u7a2e\u985e\u3092\u5c55\u958b\u3057\u3066\u3044\u304f\u30b9\u30bf\u30a4\u30eb\u306e\u3053\u3068\u3092\u6307\u3057\u3001\u30a4\u30f3\u30b9\u30bf\u30f3\u30c8\u30e9\u30fc\u30e1\u30f3\u3084\u30d3\u30fc\u30eb\u306a\u3069\u304c\u8a72\u5f53\u3059\u308b\u3002<\/li>\n<li><strong>\u65b0\u5e02\u5834\u958b\u62d3<\/strong>\uff1a\u65e2\u5b58\u88fd\u54c1\u3068\u65b0\u898f\u5e02\u5834\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u3082\u306e\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u80fd\u529b\u304c\u91cd\u8981\u306b\u306a\u308b\u3002<\/li>\n<li><strong>\u591a\u89d2\u5316<\/strong>\uff1a\u65b0\u898f\u88fd\u54c1\u3068\u65b0\u898f\u5e02\u5834\u3092\u639b\u3051\u5408\u308f\u305b\u305f\u3082\u306e\u3002\u30b5\u30fc\u30d3\u30b9\u3068\u5e02\u5834\u306e\u3069\u3061\u3089\u3082\u958b\u62d3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u30ea\u30b9\u30af\u306f\u3042\u308b\u304c\u6210\u529f\u3057\u305f\u969b\u306e\u30ea\u30bf\u30fc\u30f3\u306f\u5927\u304d\u304f\u306a\u308b<\/li>\n<\/ul>\n<p>\u5168\u793e\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306e\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>VRIO\u5206\u6790<\/h3>\n<p>VRIO\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u306e\u512a\u4f4d\u6027\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u3053\u3068\u3067\u3059\u3002\u6709\u5f62\u8cc7\u7523\u3084\u7121\u5f62\u8cc7\u7523\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u306e\u7d44\u7e54\u529b\u306a\u3069\u3092\u542b\u3081\u3066\u5206\u6790\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p>VRIO\u5206\u6790\u3092\u884c\u3046\u969b\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u3092\u7528\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>Value\uff08\u4fa1\u5024\uff09<\/li>\n<li>Rareness\uff08\u5e0c\u5c11\u6027\uff09<\/li>\n<li>Imitability\uff08\u6a21\u5023\u53ef\u80fd\u6027\uff09<\/li>\n<li>Organization\uff08\u7d44\u7e54\uff09<\/li>\n<\/ul>\n<p>\u81ea\u793e\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3092\u77e5\u308a\u7d4c\u55b6\u6226\u7565\u306b\u6d3b\u304b\u305b\u308b\u3053\u3068\u3084\u3001\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u3092\u628a\u63e1\u3067\u304d\u308b\u3053\u3068\u304c\u3001\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001VRIO\u5206\u6790\u306e\u8a55\u4fa1\u7d50\u679c\u306b\u306f\u3001\u4ee5\u4e0b\u306e5\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u6301\u7d9a\u7684\u7af6\u4e89\u512a\u4f4d\uff08VRIO\uff09<\/li>\n<li>\u6f5c\u5728\u7684\u7af6\u4e89\u512a\u4f4d\uff08VRI\uff09<\/li>\n<li>\u4e00\u6642\u7684\u7af6\u4e89\u512a\u4f4d\uff08VR\uff09<\/li>\n<li>\u7af6\u4e89\u5747\u8861\uff08V\uff09<\/li>\n<li>\u7af6\u4e89\u52a3\u4f4d\uff08VRIO\u306e\u3044\u305a\u308c\u3082\u306a\u3044\u72b6\u614b\uff09<\/li>\n<\/ul>\n<p>\u300cVRIO\u300d\u306e\u5168\u3066\u306e\u8981\u7d20\u306b\u304a\u3044\u3066\u3001\u4ed6\u793e\u3088\u308a\u3082\u512a\u308c\u305f\u72b6\u614b\u3067\u3042\u308b\u300c\u6301\u7d9a\u7684\u7af6\u4e89\u512a\u4f4d\uff08VRIO\uff09\u300d\u3092\u7bc9\u304f\u306e\u304c\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u6700\u7d42\u76ee\u6a19\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>PPM\u5206\u6790<\/h3>\n<p>PPM\u5206\u6790\uff08\uff1d\u30d7\u30ed\u30c0\u30af\u30c8\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u5206\u6790\uff09\u3068\u306f\u3001\u7d4c\u55b6\u8cc7\u6e90\u306e\u6295\u8cc7\u914d\u5206\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4807\" src=\"https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-7-1.jpg\" alt=\"\u5168\u793e\u6226\u7565\u3068\u306f\uff1f\u7b56\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u624b\u9806\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" width=\"1204\" height=\"902\" srcset=\"https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-7-1.jpg 1204w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-7-1-300x225.jpg 300w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-7-1-1024x767.jpg 1024w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-7-1-768x575.jpg 768w\" sizes=\"auto, (max-width: 1204px) 100vw, 1204px\" \/><\/p>\n<p>\u5e02\u5834\u6210\u9577\u7387\u3068\u5e02\u5834\u5360\u6709\u7387\uff08\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\uff09\u306e2\u3064\u306e\u8ef8\u304b\u3089\u69cb\u6210\u3055\u308c\u308b\u5ea7\u6a19\u306b\u3001\u81ea\u793e\u306e\u4e8b\u696d\u3084\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u5206\u985e\u3057\u3001\u7d4c\u55b6\u8cc7\u6e90\u6295\u8cc7\u306e\u512a\u5148\u5ea6\u3092\u6e2c\u308a\u307e\u3059\u3002<\/p>\n<p>PPM\u5206\u6790\u3067\u306f\u3001\u81ea\u793e\u306e\u4e8b\u696d\u3092\u4ee5\u4e0b\u306e4\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u82b1\u5f62\uff08Star\uff09<\/li>\n<li>\u91d1\u306e\u306a\u308b\u6728\uff08Cash Cow\uff09<\/li>\n<li>\u554f\u984c\u5150\uff08Problem Child\uff09<\/li>\n<li>\u8ca0\u3051\u72ac\uff08Dog\uff09<\/li>\n<\/ul>\n<p>1\u3064\u76ee\u306e\u300c\u82b1\u5f62\u300d\u306f\u3001\u5e02\u5834\u6210\u9577\u7387\u3068\u5e02\u5834\u5360\u6709\u7387\u304c\u3069\u3061\u3089\u3082\u9ad8\u3044\u4e8b\u696d\u3067\u3059\u3002\u6bd4\u8f03\u7684\u306b\u5229\u76ca\u306f\u7c21\u5358\u306b\u51fa\u307e\u3059\u304c\u3001\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u305f\u3081\u3001\u7d99\u7d9a\u3057\u3066\u7a4d\u6975\u7684\u306b\u6295\u8cc7\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>2\u3064\u76ee\u306e\u300c\u91d1\u306e\u306a\u308b\u6728\u300d\u306b\u8a72\u5f53\u3059\u308b\u4e8b\u696d\u306f\u3001\u5e02\u5834\u6210\u9577\u7387\u304c\u4f4e\u304f\u5e02\u5834\u5360\u6709\u7387\u304c\u9ad8\u3044\u305f\u3081\u3001\u5b89\u5b9a\u3057\u305f\u5229\u76ca\u304c\u51fa\u3084\u3059\u3044\u72b6\u6cc1\u3068\u3044\u3048\u307e\u3059\u3002\u65b0\u898f\u53c2\u5165\u304c\u96e3\u3057\u3044\u30b1\u30fc\u30b9\u304c\u591a\u3044\u305f\u3081\u3001\u57fa\u76e4\u306e\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3059\u308c\u3070\u3001\u7d99\u7d9a\u7684\u306a\u5229\u76ca\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>3\u3064\u76ee\u306e\u300c\u554f\u984c\u5150\u300d\u306f\u3001\u5e02\u5834\u6210\u9577\u7387\u304c\u9ad8\u3044\u53cd\u9762\u3001\u5e02\u5834\u5360\u6709\u7387\u304c\u4f4e\u3044\u4e8b\u696d\u3092\u6307\u3057\u307e\u3059\u3002\u7af6\u4e89\u304c\u6fc0\u3057\u3044\u4e0a\u306b\u5229\u76ca\u304c\u51fa\u306b\u304f\u3044\u72b6\u614b\u3067\u3059\u3002\u7a4d\u6975\u7684\u306a\u6295\u8cc7\u306b\u3088\u308a\u5360\u6709\u7387\u304c\u9ad8\u307e\u308c\u3070\u3001\u5c06\u6765\u7684\u306b\u300c\u82b1\u5f62\u300d\u3084\u300c\u91d1\u306e\u306a\u308b\u6728\u300d\u306b\u306a\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>4\u3064\u76ee\u306e\u300c\u8ca0\u3051\u72ac\u300d\u306f\u3001\u5e02\u5834\u6210\u9577\u7387\u304a\u3088\u3073\u5e02\u5834\u5360\u6709\u7387\u306e\u3069\u3061\u3089\u3082\u4f4e\u3044\u72b6\u614b\u306e\u4e8b\u696d\u3092\u6307\u3057\u307e\u3059\u3002\u6295\u8cc7\u5206\u306e\u6210\u9577\u304c\u898b\u8fbc\u3081\u306a\u3044\u305f\u3081\u3001\u640d\u5931\u3092\u6291\u3048\u308b\u305f\u3081\u306b\u3082\u3001\u65e9\u3081\u306b\u64a4\u9000\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u7d4c\u55b6\u6226\u7565\u306e\u7b56\u5b9a\u306b\u6210\u529f\u3057\u305f\u4e8b\u4f8b3\u9078<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4684\" src=\"https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-5.jpeg\" alt=\"\u5168\u793e\u6226\u7565\u3068\u306f\uff1f\u7b56\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u624b\u9806\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\" width=\"999\" height=\"443\" srcset=\"https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-5.jpeg 999w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-5-300x133.jpeg 300w, https:\/\/biz.moneyforward.com\/ipo\/wp-content\/uploads\/2023\/10\/ipo131-5-768x341.jpeg 768w\" sizes=\"auto, (max-width: 999px) 100vw, 999px\" \/><br \/>\n\u3053\u3053\u304b\u3089\u306f\u3001\u7d4c\u55b6\u6226\u7565\u306e\u7b56\u5b9a\u306b\u6210\u529f\u3057\u305f\u4e8b\u4f8b\u306e\u4e2d\u304b\u3089\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u6d3b\u7528\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>VRIO\u5206\u6790\u306e\u6d3b\u7528\u4e8b\u4f8b<\/li>\n<li>\u30a2\u30f3\u30be\u30d5\u306e\u30de\u30c8\u30ea\u30af\u30b9\u306e\u6d3b\u7528\u4e8b\u4f8b<\/li>\n<li>\u30d6\u30eb\u30fc\u30aa\u30fc\u30b7\u30e3\u30f3\u6226\u7565\u306e\u6d3b\u7528\u4e8b\u4f8b<\/li>\n<\/ul>\n<p>\u3069\u306e\u3088\u3046\u306a\u7d4c\u55b6\u6226\u7565\u3092\u5b9f\u65bd\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u6210\u679c\u3092\u51fa\u3057\u305f\u306e\u304b\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3059\u308b\u306e\u3067\u305c\u3072\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>VRIO\u5206\u6790\u306e\u6d3b\u7528\u4e8b\u4f8b<\/h3>\n<p>A\u793e\u306f\u3001\u4e16\u754c\u4e2d\u3067\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u3066\u3044\u308b\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3067\u3059\u3002\u4f01\u753b\u304b\u3089\u8a08\u753b\u30fb\u751f\u7523\u30fb\u7269\u6d41\u30fb\u8ca9\u58f2\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u4e00\u8cab\u3057\u3066\u884c\u3046\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\uff08SPA\u30e2\u30c7\u30eb\uff09\u3092\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>A\u793e\u3067\u306fVRIO\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u304a\u308a\u3001\u7d50\u679c\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>V\uff08Value\uff09<\/strong>\uff1aA\u793e\u306e\u7d4c\u55b6\u7406\u5ff5\u3067\u3042\u308b\u300c\u9ad8\u54c1\u8cea\u4f4e\u4fa1\u683c\u300d\u306f\u3001\u591a\u304f\u306e\u9867\u5ba2\u306b\u3068\u3063\u3066\u30cb\u30fc\u30ba\u304c\u3042\u308b<\/li>\n<li><strong>R\uff08Rareness\uff09<\/strong>\uff1aSPA\uff08Specialty store retailer of Private label 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